STACHE BEER PACKAGING

For my senior thesis project, I chose to create a fictional beer label based on six figures
and their iconic mustaches. The six men I chose to focus on were Clark Gable, Charlie Chaplin,
Theodore Roosevelt, Salvador Dali, Wyatt Earp, and Mark Twain. The name and flavor of
each bottle is unique to the figure it represents. The project consists of a logo, six main labels
on which I illustrated each man, six neck labels, a six pack carrier, an ad series, bottle caps,
a beer tap handle, and environmental graphics.
Art Director: Paul Sheriff